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    Hubert Poncelet — Advisory Board · General Counsel & Chief of Staff, High-scale SaaS industry

    Hubert Poncelet

    Advisory Board · General Counsel & Chief of Staff, High-scale SaaS industry

    General Counsel and Chief of Staff in the high-scale SaaS industry, with 20+ years across legal, M&A, privacy and governance.

    Bio

    Hubert leads Legal and Privacy at a high-scale, PE-backed European SaaS company in Brussels, combining strategic advisory with operational performance. He delivered a €2M EBITDA improvement in 18 months by rationalizing the application and hosting footprint and automating budget-approval and contract workflows.

    He brought security, legal, privacy and P&L together into one cross-functional control with ISO 27001/27701 built in, oversees data protection and privacy compliance (GDPR, EU AI Act), and advises the Board and C-suite on governance, M&A and regulation.

    As Chief of Staff he translated the CEO's and Board's strategic priorities into execution through a cross-functional PMO and rolled out company-wide OKRs across 12 jurisdictions. As Head of Legal and M&A he closed a €20M+ ARR SaaS acquisition, from due diligence to post-merger integration. Earlier roles include Legal Counsel at UNIBRA, structured trade finance analyst at Credendo and M&A/corporate lawyer at Jones Day. He also served as a board member of Compliance4Business and as a judge at the disciplinary commission of the Royal Belgian Football Association. He works in four languages.

    Focus areas

    Legal & corporate governance
    GDPR & EU AI Act compliance
    ISO 27001 / 27701
    M&A & post-merger integration
    Vendor & third-party risk
    Board & C-suite advisory

    Experience

    General Counsel & Chief of Staff
    High-scale SaaS industry · Brussels (2022 – present)

    Leads Legal and Privacy; turns CEO and Board priorities into execution through a cross-functional PMO; €2M EBITDA improvement in 18 months; ISO 27001/27701-aligned governance; GDPR and EU AI Act compliance.

    Head of Legal and M&A
    High-scale SaaS industry · Brussels (2021 – 2024)

    Closed a €20M+ ARR SaaS acquisition, from due diligence and SPA negotiation through post-merger integration; built the EU M&A pipeline.

    Legal Counsel
    UNIBRA

    In-house legal counsel.

    Structured Trade Finance Analyst
    Credendo

    Structured trade finance and credit risk.

    M&A / Corporate Lawyer
    Jones Day

    Mergers, acquisitions and corporate law.

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